About Toren

Built for the next layer of brand visibility

Toren was built around a simple observation: the way people discover and evaluate brands is changing.

For years, digital visibility was mostly measured through search rankings, traffic, paid media, and analytics dashboards. Those signals still matter. But they no longer tell the whole story.

More buyers are now asking AI systems to explain categories, compare options, recommend products, summarize companies, and narrow their choices before they ever visit a website. In those moments, visibility is not just about ranking on a results page. It is about whether your brand is included in the answer at all.

That is the problem Toren was built to solve.

AI answers are becoming a new decision layer

When someone asks an AI system for recommendations, comparisons, or category guidance, only a limited number of brands usually appear. Some are recommended. Some are mentioned but not preferred. Some are left out entirely.

For marketing, growth, and leadership teams, that creates a new visibility challenge:

You may know how your brand performs in search.
You may know how your website converts.
You may know how your campaigns are performing.

But do you know how AI systems describe your brand?

Do you know which competitors are being recommended instead?

Do you know where your brand is missing from the conversations that could shape buyer consideration?

Toren was created to make those answers visible.

What Toren does

Toren tracks how brands appear across AI-generated answers.

The platform runs structured prompts across leading AI systems, analyzes where brands and competitors appear, and turns those responses into clear reporting around visibility, perception, competitive inclusion, and opportunity.

Toren helps teams understand:

Where their brand appears in AI answers
Where competitors are being selected instead
How AI systems describe and position their brand
Which prompts, topics, and categories create visibility gaps
What actions may improve inclusion over time

The goal is not just to produce another dashboard. The goal is to give teams a clearer way to understand where they stand and what to improve next.

Clear reporting your team can act on

Toren turns AI response data into dashboards, summaries, and prioritized recommendations that help teams understand what changed, what matters, and what to do next.

AI Presence Dashboard

See where your brand appears across discovery, recommendation, comparison, and interpretation

AI Perception & Competition

Understand how AI positions your brand against competitors and where others are being selected instead.

AI Opportunity Engine

Identify priority actions that can improve inclusion across the prompts and topics that matter most.

Meet the founder

Tim Coleman

Founder, Toren

Tim Coleman founded Toren after more than two decades working in digital marketing, analytics, and growth strategy, including leading digital initiatives at a Fortune 1000 company and building Right Meow Digital.

The idea grew from a practical blind spot: brands could measure rankings, website visits, and conversions, but not whether AI systems were recommending them, overlooking them, or positioning competitors more favorably.

Tim built Toren to connect the evidence in AI-generated answers to meaningful competitive intelligence and prioritized opportunities, giving teams a clearer view of where they stand and what to improve next.

Advisory Board – Guided by Proven Operators

Founders, executives, and industry leaders who provide strategic guidance to Toren.

Adam McFarland
Co-Founder Pure Adapt, Inc – a 5x Inc. 5000 Honoree

Joe Yeager
Atlanta Tech Village – Startup Strategy & Founder Growth

Built for action, not just measurement

Toren draws on the digital marketing and analytics experience behind Right Meow Digital, including SEO, paid media, measurement, and reporting. That foundation keeps the platform focused on questions real marketing teams need answered.

We believe visibility is only useful when teams can understand the evidence and act on it. Clear reporting and practical next steps matter more than another abstract score.

A brand mention is not the same as a recommendation. Toren aims to keep that distinction clear while showing where competitors are preferred and which opportunities deserve attention.

Our approach combines AI visibility measurement, competitive intelligence, and actionable opportunities.

Our belief

AI visibility should be measurable.

Brands should be able to see where they appear, where they are absent, how competitors are being positioned, and which opportunities are worth prioritizing.

As AI systems become a larger part of research, discovery, and decision-making, teams will need a new reporting layer built for this environment.

Toren is that layer.

Toren was created because traditional measures such as search rankings, website traffic, paid media, and analytics no longer show the entire customer discovery journey. As buyers increasingly use AI systems to research categories, compare options, and narrow their choices, organizations need visibility into whether and how their brand appears inside those answers.

Toren makes AI-driven brand visibility measurable. It helps organizations understand where their brand appears in AI-generated answers, where competitors are being selected instead, how AI systems describe and position the brand, and which opportunities may improve visibility over time.

Toren runs structured prompts across leading AI systems, analyzes brand and competitor inclusion, and turns those responses into reporting around visibility, perception, competitive positioning, and opportunity. The goal is to help teams understand what is changing, why it matters, and what to prioritize next.

Toren was founded by Tim Coleman, a digital marketing and analytics leader with more than 20 years of experience. Drawing on the operator expertise behind Right Meow Digital, Toren helps organizations understand how AI systems include, describe, and recommend brands, and where they can improve.

Toren is guided by experienced founders and operators, including advisory board members Adam McFarland, co-founder of Pure Adapt, and Joe Yeager of Atlanta Tech Village. Their experience contributes strategic perspective as Toren continues to scale.

Toren believes AI visibility should be measurable just as other digital channels are measurable. As AI becomes a larger part of research, discovery, comparison, and decision-making, organizations will need an intelligence layer that shows where they appear, where they are absent, how competitors are positioned, and which opportunities matter most.

See where your brand stands in AI results.

Toren helps teams understand where their brand appears, where competitors are being selected, and what opportunities can improve AI visibility.

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